
Check it
Project Type / Branding, Packaging, Signage
Date / 2023
Client / Creative Media for Social Change
Mentoring agency / Momkai
Designers / C. Masuero, F. Czegle, L. Lumkeman, P. Lopez Mascarin
Check It is a feature designed to combat misinformation, targeting teens' vulnerabilities to fake content while empowering them with tools to verify information and form independent opinions.
Final solution
Verified identity & creating account
ID verification ensures platform security, blocking fake accounts and scammers. Followed BY an engaging video using deepfake technology educates users on prioritizing content reliability.



User Feedback System
Pop-ups notify users when a video has been reviewed, with color-coded labels and comments accessible for easy interpretation.
Fact-Checker Comments & Labeling System
Fact-checker comments are pinned at the top of verified videos, educating users without interrupting their experience.
AI and human fact-checkers assign color-coded labels and explanatory comments to validate video content and provide additional perspectives.

Verified Specialists
Creators can upload credentials to gain a verification badge, helping users identify trustworthy sources.
How I made it
Context
This project aims to enhance media literacy in the digital age by tackling online information quality and disinformation. It explores tools and strategies to help users navigate the vast information landscape.
Goal
How might we empower teenagers aged 14 to 18 to identify reliable content on Instagram and TikTok while promoting greater transparency about the accuracy of the information shared on these platforms?
Research process
Included desk research, interviews, workshops, and surveys. It focused on misinformation across social media platforms, examining fact-checking practices, user education on recognizing fake news, psychological factors, and the real-world impact of misinformation.
Target audience
Teenagers aged 14 to 18.
Why?
81% of teenagers use social media, with 45% consuming news on TikTok and 35% on Instagram. These platforms are key sources of information for this age group, highlighting their exposure to misinformation.
Methods
Dark Side Ideation: Exploring misinformation from a negative perspective to understand its root.
635 Method: Group brainstorming to generate actionable ideas.
Ideation


Workshops & co-design
Conducted with 73 students.
We presented three concepts and gathered their feedback, highlighting both the positive and negative points for each.
For the co-design, we asked the teens to envisioned future tools on platforms like TikTok to identify misinformation.

Feedback session
Co-design

Concept 1: Truth filter


Concept 2: Look out the comments
Concept 3: Discover

Flow
The flows helped to identify which flows TikTok already has and where intervention is necessary, as well as to understand how human interaction and AI input would function within the experience

Testing
Overview
We tested our final concept with 9 teenagers, using a hypothetical scenario and assigned tasks to:
General Usability
Determine if the features are intuitive and easy to access.
Comment Feature
Assess if this aids in understanding information reliability.
Verified Specialist Feature
Does it build trust in content creators?
Onboarding Video
Evaluate behavior and impressions about the onboarding process.
Spotting Misinformation
Measure if these features improve the ability to identify misinformation.