Untire Now
Project Type / Content creation, community management, marketing
Date / 2024
Client / Tired of cancer
Empowering individuals to navigate cancer-related fatigue with confidence through a user-focused app that offers personalized support, practical tools, and evidence-based strategies for better well-being.
Still underway.
What I do
Context
At Tired of Cancer, I create content, manage the Untire app’s online community, and execute marketing strategies to raise awareness about cancer-related fatigue. My goal is to foster a supportive, informed user base while enhancing engagement and driving app growth.
Goal
Highlight the app’s mission, expand its reach, nurturing its user base and create a community.
Key skills
Content creation, social media management, community engagement, and campaign planning.
Strategy and Execution
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Social Media Management:
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Developed an editorial calendar focused on educational and motivational content.
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Designed Instagram content (posts, stories, reels) using graphic tools.
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Community Engagement:
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Created interactive dynamics such as polls and open Q&A sessions to strengthen connections with followers.
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Provided personalized responses to comments and direct messages.
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Key Collaborations:
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Organized influencer partnerships to promote the app on social media channels.
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Results
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Boosted engagement rates by 25% over one quarter.
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Increased Instagram followers by attracting users interested in emotional wellness.
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Generated consistent traffic to the app through thematic social media campaigns.
Reflections
"This project was deeply rewarding as it allowed me to motivate and inspire people to prioritize their emotional well-being. Seeing the community engage with the content and share their personal stories reminded me of the impact thoughtful communication can have.
This experience taught me not only about marketing but about building trust and fostering a sense of belonging.
The resilience and feedback from users inspired me to keep improving, knowing our content could make a real difference in their lives."
